David Todd

I’m David, a Designer who loves solving creative problems throughout the design process. Whether it be creating and facilitating workshops, chatting to users in research sessions, developing wireframes or pairing with developers to craft an end product.

PAN-BBC
Participation Strategy
I Collaborated with teams across the BBC to drive a large scale piece of quantitative research around participation. The result delivered a pan-BBC strategy that helped the business to understand our audiences desires and motivations around participatory features and gauge the opportunities in each area.

BBC SOUNDS
Stations and Schedules
I led a re-design of the stations and schedules journey on Sounds web. The result was a condensed and simplified journey which makes it easier for users to find and navigate between schedules. This brought the journey inline with our current brand experience to provide a more unified and consistent offering for users.

BBC SOUNDS
Re-usable Promo Component
I led design as part of a cross platform team to deliver a ‘white label’ component for each BBC Sounds platform. The result was a flexible component which editorial teams can use to showcase our marketing priorities whilst surfacing it to users in a relevant, bespoke and visual way.

BBC IPLAYER
Image Matrix
Collaborating closely with Editorial and teams throughout the image delivery process we created a matrix which would not only help users intuitively identify the genre of an image at a glance but provide a common language and structure internally to improve the entire image production chain.

SEYMOURPOWELL
The Future of Robotics
As a team we defined publics spaces in which robots could not only improve the current experience but ultimately work with each other and humans to provide a fuller and much more complete service. We presented the concept and strategy as a movie to Hitachi which demonstrated a vision of how robots could successfully integrate into everyday life.